Search Marketing
Search engine marketing is a form of marketing that is done so through the internet, this is done by Search marketing companies who aim to increase their customer's visibility in the result pages of search engines. This is done by using a number of different techniques like; Search engine optimization, Pay per click and context advertising. The process of search engine marketing can seem complicated, so on this page we give you search engine marketing in more simple terms.
Search engine optimization, this is basically looks at improving the quality of visitors to a website from search engine results. An SEO company will look at doing this in a number of ways, for example the higher up a site is in the results of search engine, the better the quality of visitors to a site. By quality we mean costumers who are going to use the website, i.e. to buy that companies products or use their services. SEO looks into the way people search and how they search i.e. looking at what words and phase are most commonly used/searched for.
SEO involves combining the above techniques with a number of others, although not all SEO techniques will be used all at the same time. Some of the popular SEO techniques that are also included are; keywords stuffing, a company can pick a number of keywords that link with their business and that are also regularly searched for, these keywords are then used throughout their sites content the more they are used the higher in the search engine results they will appear. There are lots of specialist companies who can create a personalised SEO program to suit your business, such as Number 1 Search Marketing at Ascot Business Park in Derby.
Pay per Click, this is another form of marketing on the internet, with PPC you have you product or service advertised on the web but only when your advert is clicked on do you have to pay your host, this means it's a good technique for companies that don't have a huge budget. Pay per click can also involve advertisements on other sites, this means that the particular website your advertisement is linked to will show your advert when their site contains relevant words of content.
In the PPC provides the biggest companies are Yahoo! Search Marketing, Google AdWords and Microsoft adCentre. There are two forms of cost per click (the amount that you ay per click) to choose from; flat-rate PPC, this means that you and your publisher site agree on a fixed cost that you pay every time your advert gets clicked on. The other is bid-based PPC, with this form of CPC you sign a contract that means you can bid against other advertises for your spot on the publishes site, this means each of the different advertises submit the amount they are willing to pay for to get their advert on the site.
Contextual advertising is also used for SEO, this is the process of targeted advertising (adverts that are targeted to certain people, locations etc ), these adverts are then shown on websites, these are organised by a system that is linked with the information on that particular website/web page. The system works by searching the keyword of the content and linking it with the relevant advertisements, that can be shown on the page or as pop ups. Some search engines will also offer to advertise through contextual advertising, by showing links to relevant services or products to different links.